Jacob Bloch, a shoe maker by trade, emigrated to Australia from Eastern Europe in 1930 during the height of The Great Depression. Three years later he had saved enough funds to bring out his wife and three children.
Jacob's love of music and dancing took him to the local ballet schools and at one of these schools he noticed a young dancer struggling to stay en pointe. Jacob promised he would make her a better pair of pointe shoes to dance in, and so he did. It was 1932 when the first Bloch ballet shoes were made in a candle lit workshop in Paddington, Sydney. At that time, Paddington was a far cry from the fashionable and affluent area that it is today.
Jacob's reputation for making high-quality dance shoes spread rapidly. In the late 1930s many overseas ballet companies toured Australia, including The Ballet Russe de Monte Carlo.
Jacob made shoes for many of these visiting Russian ballet dancers, including Olga Spessitzava, Tamara Toumanova, Irina Baranova, David Lichine, Tatiana Riabouchinskaya and Helene Kirsova, all to their own specifications.
His effort was so successful that it generated the creation of a full range of dance and dance fashion products. Since that time the rapid growth of Bloch's reputation has established the brand as one of the most trusted within the industry.
Quite simply, Bloch's dance DNA is every product we make. Today Bloch is fulfilling the promise made by its founder all those years ago.
Bloch... Three Generations Dedicated to Dance!
Founded in Sydney, Australia in the early 1930's by Eastern European immigrant Jacob Bloch, a craftsman who began his career producing exceptional hand-made pointe shoes for revered ballet dances worldwide. So successful was Jacob, that a full dance range quickly followed. Since that time, the rapid growth of Bloch’s reputation has established the brand as one of the most trusted in the industry.
Today, guided by the third-generation of Bloch's family, the company's international recognition has marked it as a leader in the technical dance market. More recently, the introduction of a dance inspired fashion line for the street has been an instant success worldwide.
Our design features, material selection and construction are all linked to dance. As the industry leader, our dance DNA is found in every pair of shoes we make.
Quite simply, our business is all about dance!
It Isn't Our Job. It's Our Life.
Our respect level for the artists we serve is infinite. If we can contribute to the dancers artistry in any small way, by making their life easier then we achieved our goal.
We confess to a secret jealousy in not being able to achieve the level of artistic integrity of many of our clients. Nevertheless we are at least artisans working in a beautiful field. We do not pollute, we are not deal makers, we are simply at our best when we can engineer the most suitable product to meet our dancers utilitarian desires.
In our ranks there are ex-professional dancers and our Bloch All Stars are some of the worlds leading professional dancers.